PPP audio


13.01.25

Research:
Global is a​ radio hosting website, that holds different radio stations for listeners' enjoyment.
Global's target audience seems to be deemed for teens and above.


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CASE STUDIES​ - Radio Ads

Radio AD 1 Lysoform – The Last Germ (2020)


What is the ‘hook’ they have used? ​
The hook is your chance to catch a listener’s attention.​



How have they presented the ‘main pitch’? ​
This is where you present your product or service and quickly explain why listeners should choose it. Focusing on what differentiates the brand from others​



What is the ‘call to action’?​
Telling listeners exactly what they want them to do (e.g. visiting your store or buying from your website). ​
Do they provide clear, specific instructions?​



Bearing in mind the above, how effective do you think they are?​



Radio AD 2 Bud Light – Real Men of Genius (1998-2002)


What is the ‘hook’ they have used? ​

The hook is the use of jokes to create humour by paying mock tributes to seemingly ordinary men doing seemingly ordinary and mundane things and so on.

they also use a catchphrase "When it comes to blending in, you really stand out"


How have they presented the ‘main pitch’? ​
 
their pitch is their beer beverage using tactics inspired by traditional beer advertising of the time.

What is the ‘call to action’?​
Telling listeners exactly what they want them to do (e.g. visiting your store or buying from your website). ​
Do they provide clear, specific instructions?​



Bearing in mind the above, how effective do you think they are?​


Source - https://filestage.io/blog/best-radio-ads/

10.12.24

Audio documentaries


Here are some ideas for documentaries to choose from.

Can You Hear Me Now | Documentary Short Film | MYM

Timepiece (2024) | Short Film

documentary channel - YouTube

 

1.       Listen to the examples and give contextual analysis.

2.       Write in properly constructed sentences to answer each question.

3.       Put the time stamp of the part of the documentary you have analyzed


Example 1

Link: https://www.youtube.com/watch?v=A_WzVVndUCY

Timestamp: 0:01 - 6:15

If people are speaking, what do you notice about their voices?

 They speak in a calm and collected voice.

 


What different types of audio clips (Sound effects, music, etc) have been used and what do they add to the documentary?

 

 They use natural sounds from outside and droning atmospheric music.

 

 


Who do you think is the target audience for this documentary?

 I think the target audience for this documentary is young adults or older adults.



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Example 2

Link: https://www.youtube.com/watch?v=7I_kWJ44UXU

Timestamp: 0:00 - 2:45

 Listen to the video and write up a summary, what event is being described?


What audio clips (Sound effects, music, etc) have been used, and how were they obtained? What do they add to the documentary?


They use natural sounds from around the restaurant and add to the documentary's atmosphere.




In which different locations/situations were the clips recorded?


They were recorded inside the restaurant.


 

 


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Example 3:

Link: https://www.youtube.com/watch?v=7I_kWJ44UXU&t=165s

Timestamp: 00:00 - 01:45

If people are speaking, what do you notice about their voices?

There are a couple of people speaking. They all speak in a soft, giddy voice, excited to talk about their work but still serious and professional.


 

What different types of audio clips (Sound effects, music, etc) have been used and how do you think they were obtained?

They used the natural sounds of the restaurant and the kitchen in the background making sounds that add atmosphere to the documentary.

 

 

In which different locations/situations were the clips recorded?

This documentary was recorded inside a restaurant in 'Chinatown, New York City'.



Imagine you had put JUST THE AUDIO for this together –how would you go about making it? 100 words

 

 

 

 

 

 

 


Who do you think is the target audience for this documentary? Who would listen to this?

 

 

 

 

 

 

 

 

 

 

What do you think the audience may have learned from this documentary?

 

 

 

 

 

 

 

 

 


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FIND OUT about The Guardian: Who is their Target audience?

 

 

 

 

 

 

 



03.03.25

L2 Media   

Watch the following Sony Bravia Adverts:  

Bouncing balls (2005) 

 

Then, watch how it was made: 

 

 

Answer the Questions: 


How many bouncy balls were used? 

 

How many days did it take to film? 

 

Where was it filmed? 

San Francisco Street 


Did they use CGI? 

They did not use CGI and used practical balls.

 

What Camera Angles and positions were used? 

undershot, wide shot, close up

 

What planning went into making this advert, and what problems were there to overcome? 

They wanted to shoot 250,000 colourful balls rolling down San Fransisco street. It was crucial that they were bouncy balls and not regular balls.


Find out more information, use your own words and include quotes to improve your written work about the Sony ‘Bouncing Balls’ Advert: eg: https://www.dandad.org/en/d-ad-sony-balls-case-study-insights/ 

   

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Paint Explosions (2008) 

 

Then, watch how it was made: 

 

 

Answer the Questions 

 

Where was it filmed? 

 

How much paint was used? 

 

How many ‘bottle bombs’ were made? 

 

How much steel pipe? 

 

How many ‘mortars’? 

 

How many kilometers of copper wire? 

 

How many detonators? 

 

How long did the planning take?  

 

What were the parameters, the deadlines and what could have gone wrong? 

 

How many camera angles and positions were used? 


Radio Ad Script


Person 1: Hey, what do you have there?

Person 2: Oh this? It's a joyful box, they just released a fantastic new product!

Person 1: What's it called?

Person 2 It's a New Talking Noah!

Person 1: woah, what does it do?

Person 2: Its an all-new member of the family, made for kids and adults, and comes with the latest tech! It can learn, talk, teach and play tons of fun games.

Person 1: that's incredible, where can I get one?

Person 2: You can get one at www.joyfulbox.com, They go for $25 and for a limited time, buy 2 for 1!

Person 2: that's www.joyfulbox.com, Give your child a joyful box of fun!

11.02.25

Radio Ad-Talking Noah


Evaluation:

I made this radio ad using Premier Pro. I recorded lines along with another and then cut them up to then stitch them together to be coherent.

The lines were recorded separately with multiple takes; I used the best ones to create this.

I think it went well, and I made the audio sound good while also sounding old, like an ad from the '90s.

I used effects such as distortion to create the 90s feel. I went to numerous teachers to figure out how to add these effects before finding a video with the help of the animation teacher, Vinny.

One thing I feel I could have done better is add sound effects, make the audio slightly clearer, and use a different choice of music.

03.03.25

Radio Ad Outakes

This is one of my outtakes for this ad that I did. I had fumbled my lines a lot and had to do multiple takes; this is one of them. The equipment we used were a pair of headphones, a large microphone and a voice recorder.



05.03.25

Final Evaluation

Radio advert 


I believe my ad meets the need of my target audience, I Used a tactic called 'Call to action', I used this to send the viewers the message to buy my product that I was advertising, the examples in my ad include: Buy one now to get two free, Exclaiming the name of the website to get one twice. I also believe it is appealing to my target audience because of the cheery, 90's music that plays in the background.


I think that my ad sounds great as the music in the background isn't too loud and the voices are clear enough to make out what they are saying. I think the quality of the dialogue was also pretty good.


The Music I used worked very well with the advert and game a cheerful, bouncy vibe, creating a pleasant atmosphere. If I had more time however I would have used some sound effects such as rustling paper, sounds of something being taken out of a box, and some other sound effects to create impact to immerse the listener more.


I used Premiere Pro to create this ad, the tools I mostly used were the cut tool, I also labelled the different sections of the ad to organise myself, I also used effects to create a slight muffled distortion to mimic the style of an old 90's ad which how they sounded.


I believe skills I need to develop further, If I were to do something similar again is to improve my voice acting abilities as I feel as if some lines I did fell a bit flat and I could have expressed myself a bit more.


I did look at some professional video adverts done my other and found them intriguing, I was influenced by the 'Talking head' structure for ads and decided to incorporate that into mine. I did not use any similar sounds from the ad I found though, I used other pieces of audio unrelated to it to fit with my vision.


I experimented a lot with the effects I used on the voices in the ad, trying my best to make it sounds old and muffled but still audible and understandable. I did not figure this out easily though as I had to got through several teachers to get the knowledge on how to use effects correctly along with a YouTube video. Overall I enjoy my Radio ad and am satisfied with how it turned out.


My radio ad is located below:







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